Stocks Hit A Six-Month High

I saw something for the first time the other morning.

Before walking into the office I decided to grab a coffee at the Starbucks one block down from our building. There was only one problem...

The Starbucks was gone.

I was stunned to see the trademark green and white decor replaced with boarded-up windows. I cannot remember a Starbucks store closing, although they obviously have. As you could expect, there are two other Starbucks locations that are equidistant from our office, so all was good. But still, I was surprised.

I find this ironic considering that consumer confidence is back to levels not seen since the 1990s. I am sure the store closure is more of a one-off thing, but nonetheless found it pretty funny considering you always see new Starbucks locations popping up, not shutting down. After all, there are more than 28,000 Starbucks shops worldwide.

While we're talking retail, Amazon "Prime Day" starts today. There should be a frenzy of buying as Amazon unveils massive discounts over the next week.

In The Market...

The S&P 500 gained +1.5% this past week. Let's look under the hood:

(price data via

Eight of the 10 stock sectors were higher, with 7 of them rising more than +1.0% on the week. This was the second-straight weekly gain for the S&P 500, which finished the week at its highest close since Jan 31st. The index is now just 2.5% below its all-time high set back in January, as shown here:

(chart created in

The edge goes to the market moving higher in the long-term. But as I have said for weeks, while I suspect that the S&P will run back up to its previous January high, it is likely to be met with a wave of selling when it does. I would be pleasantly surprised if stocks burst through that previous high and take off much higher without resistance from sellers. I believe it will take a few weeks for that to shake out before the long-term rally actually can resume.

A number of you have asked me about individual stocks in the past year. We do buy individual stocks for certain client accounts, so I want to share some analysis around how we evaluate stocks. This past week provided a good example, as we purchased Activision Blizzard (ATVI) for those accounts that own individual stocks.

ATVI meets many of the criteria that we seek before buying a stock:

  1. The Technology sector that it resides in is performing well. We prefer to buy stocks in sectors where peer companies are performing well too.
  2. In terms of its price trend, ATVI looks good on all 3 timeframes we analyze - Monthly, Weekly, Daily. This gives us confidence that the long-term trend will continue rising.
  3. ATVI meets most of the statistical criteria we care about. For example, the price is above its 200-day moving average as well as its 21-day moving average. Also, Relative Strength (RSI) is building momentum.

The one thing that jumps out about ATVI right now is the fact that it just logged a new record high, eclipsing the price it hit back in both March and June, as highlighted here:

(chart created in

These kind of price patterns - where the price keeps bumping up against a particular level without surpassing it -- often results in a big rally that zooms past it. This is what we are betting on here with Activision. New price highs are bullish. It is exactly what we want to see. It certainly is no guarantee, but I believe based on our analysis that it will rally. We will now wait and see if that is the case.

In Our Portfolios...

What's New With Us?

I have a question for everyone... Would you be interested in hearing from us quarterly by webinar? The intent of a webinar would be to:

  • Quickly recap the prior quarter in the market
  • Look ahead to the upcoming quarter
  • Discuss what we own and why
  • Provide timely financial planning guidance (e.g. tax-planning)
  • Answer your questions

We would try to keep the webinar to within 45 minutes, since I know most of you are very busy. If you cannot attend it live we would make the recording available afterward so you can listen at your leisure.

I am interested to hear your feedback before making any decisions. Let me know.

Have a great week,

Brian E. Betz, CFP®